Over the course of my career reporting on manufacturing, it is not only manufacturing that changed. The technology and context of media also changed, and this has changed some of how I do my work. At the start of my career, I was a writer for industry magazines. Now, while I cover the same beat, my paragraphs are generally posted instead of printed, and much of what I compose is not written per se, but rather spoken into the air in front of a video camera.
Also, there is now a spectrum of information providers. Publishers or media companies still operate. Yet now there is also a call on practically every company to be a media provider in their own right, as part of what they do—communicating something of interest and value to the people and organizations they wish to inform, reach, and serve.
That observation tees up my announcement of an unusual video series I will soon begin sharing. Advance CNC Machining, a production machining provider in Ohio, has taken to heart this need to be a media creator. I have reported about the company in this newsletter. But Advance CNC recently engaged me for something different: reporting for them, as their correspondent at the International Manufacturing Technology Show (IMTS) this year in Chicago. As part of my time at IMTS, I visited with technology providers that have been important to Advance CNC’s process, so I could learn what ideas and themes they are emphasizing and what new products they are sharing.
The result is a series of videos not only covering a variety of IMTS exhibitors, but also looking closely at one component after another of the machining automation system that Advance CNC has built over time.
The first installment of the series is being shared tomorrow. If you are not already a subscriber, consider subscribing now so you do not miss any of these reports:
